Market Research Analysts and Marketing Specialist salary
78,760 USD
Median annual wage · 2025 · BLS · 13-1161
Half of all market research analysts and marketing specialists in the United States earn more than 78,760 USD a year, half earn less.
Rank by pay231of 825 occupations
Spread, quartile to quartile1.86×58,350 USD – 108,310 USD
| Measure | All |
|---|---|
| Lower quartile | 58,350 USD |
| Median | 78,760 USD |
| Mean | 89,490 USD |
| Upper quartile | 108,310 USD |
About the figure
Occupation code 13-1161 in SOC 2018, the US occupation classification. Covers wage and salary workers, excluding the self-employed. Published by the Bureau of Labor Statistics, not estimated by us. The figure is an annual wage, not a monthly one.
Occupations that pay about the same
- Chiropractors 79,200 USD
- Soil and Plant Scientists 78,850 USD
- Funeral Home Managers 78,790 USD
- English Language and Literature Teachers, Postsecondary 78,760 USD
- Cost Estimators 78,740 USD
- Securities, Commodities, and Financial Services Sales Agents 78,660 USD
Source: US Bureau of Labor Statistics, OEWS. Figures are for 2025; snapshot taken 2026-08-15. www.bls.gov